十年
2016 年，Instagram 正在興起，全港陷入 Pokémon Go 風潮。而同一年，有四個年輕人產生了一個念頭——香港人，能否穿上香港品牌的球衣？
資金緊拙的一個小團隊，憑着簡單天真的想法，以及對體育和足球的熱情，一步步開展屬於自己的理想。於是，ATACAR 誕生了。
自創立以來，ATACAR 一直專注於高設計自由度的訂造球衣，為球迷、球隊與個人提供大品牌以外的另一個選擇。從最初的街場、學界球隊，到今天的地區聯賽與職業球會，從球場上見到越來越多人穿上 ATACAR，我們由衷感到榮幸。
自小在這片土地汲取養分的我們，從一直深耕本地足球，到近年專注提升品牌形象，就是純粹的希望，有朝可以走向國際舞台。
ATACAR從為澳門甲組球隊少將、英格蘭球隊 CHORLTON FC 製作球衣，開始把香港品牌帶到外地。
到了2024 年，我們迎來了一次突破性的挑戰——為國際傳奇賽 LEGENDS ASSEMBLE 中的 Barcelona Heroes 製作球衣。眾多世界級傳奇球星同一時間穿上 ATACAR 球衣比賽，感謝沙維、佩奧爾和亨利等球星，帶挈我們首次登上全球體育媒體版面。
去年，我們再進一步，登上啟德主場館，為 RED ON RED 賽事中的 GERRARD 11 和 RIO 11 打造出場戰衣。當謝拉特、里奧・費迪南等兩隊世界級傳奇球星穿上我們的作品踏上球場，那一刻，我們知道，這十年的努力、汗水與堅持，都是值得的。
瞬間十年便過去了，猶幸當天的熱血仍在。這十年，從草根足球到地區球隊，再到國際舞台，ATACAR 一步一腳印，寫下自己的足球故事，而能夠成為某些人足球旅程中的部分，是我們最大的榮幸。
由衷感謝每一位曾經支持、關注、選擇 ATACAR 的朋友，正是因為你們，我們才能一直向前。
ATACAR，由香港出發，繼續望向世界。
In 2016, Instagram was on the rise, and Hong Kong was swept up in the Pokémon Go craze. That same year, four young individuals had a simple idea—could people in Hong Kong wear football jerseys created by a Hong Kong brand?
With limited resources, this small team held onto a sincere and almost naïve belief, driven by passion for sport and football. Step by step, they began building something of their own. That was how ATACAR was born.
Since its founding, ATACAR has focused on high-design-flexibility custom jerseys, offering teams, players, and fans an alternative to mainstream brands. From street pitches and school teams to district leagues and professional clubs today, seeing more and more players wearing ATACAR on the field has been a true honor.
Having grown up on this land, we have always been deeply rooted in local football. In recent years, we have also worked to elevate our brand—driven by a simple hope: to one day step onto the international stage.
Our journey beyond Hong Kong began with producing kits for Macau’s top-division club Shao Jiang and England-based Chorlton FC, marking our first steps in bringing a Hong Kong brand overseas.
In 2024, we reached a major milestone—creating kits for the Barcelona Heroes in the international Legends Assemble match. Seeing global football icons such as Xavi, Puyol, and Thierry Henry wearing ATACAR on the pitch brought us onto the global sports media stage for the first time.
Last year, we took another step forward at Kai Tak Stadium, designing match kits for GERRARD 11 and RIO 11 in the RED ON RED event. Watching legends like Steven Gerrard and Rio Ferdinand walk onto the pitch wearing our work was a defining moment—one that made us realize every bit of effort, sweat, and persistence over the past decade has been worth it.
Ten years have passed in the blink of an eye, yet the passion from day one remains unchanged.
From grassroots football to district teams, and now onto the international stage, ATACAR has carved out its own journey—one step at a time. To be part of someone’s football journey along the way is our greatest honor.
We are deeply grateful to everyone who has supported, followed, and chosen ATACAR. Because of you, we are able to keep moving forward.
ATACAR — from Hong Kong, to the world.