組隊球衣，只是 ATACAR 的起點。一直以來，我們都在思考：如何能在本地足球做得更多？
我們與深水埗、黃大仙、油尖旺等地區球隊緊密合作。特別是與深水埗的羈絆，即將邁入第十年！從低組別踢到港超聯，歷史性殺入足總盃決賽再降到甲組；即使經歷高低起跌，ATACAR 依然同行。我們相信真正的支持，就是陪伴著走過每個高山低谷。
女足的力量也值得被更多人看見！近年我們逐步投入女足發展，除了與公民女子隊合作三個球季，亦全力支援 24/7 女子隊、守曜足球會、深水埗女子隊及今季新軍 Monday ike。從專業裝備到場內外宣傳，我們未來會繼續為女足開拓更多可能性！
足球的靈魂，不只在場內，也在場外！我們與OneTwo.hk 聯手推出的「HONG KONG ALL THE WAY」打氣 Tee，自 2023 年起已成為港隊看台上伴隨球迷為香港隊打氣。由亞洲盃外圍賽到旺角場，再到啟德體育園，我們與遠征軍和鼓手們並肩作戰，相信在不久將來可以見到香港隊走得更遠！
回歸基本，足球發展最核心還是圍繞草根足球以及青訓發展，我們多年來一直與各足球學校緊密合作，除了提供裝備，亦協助各學校推廣及普及化。透過本田圭佑的 Honda 4v4、West Ham Tour 及Talent ID 等活動，讓青年小將體驗外地職業足球文化，擴闊眼界以及提早了解運動職涯規劃。另邊廂，我們走入社區，參與各大社區運動賽事，包括並不限於 Branches of Hope 慈善賽、膳動衡盃及空運足球盃等，透過有關活動以回饋社區，讓普羅大眾感受運動的魅力，加入投入運動。
現在的ATACAR ，是十年來一路走來的果；十年後的果，是基於現在的無數個選擇、堅持與過程的共同結果。ATACAR 期待未來與更多本地球會合作。我們堅信：只要種子種得夠多夠深，本地足球總會開花結果。
Teamwear was only the beginning for ATACAR. From the very start, we have been asking ourselves one question: how can we do more for local football?
We have built close partnerships with district clubs across Sham Shui Po, Wong Tai Sin, and Yau Tsim Mong. Our journey with Sham Shui Po, in particular, is approaching its tenth year. From lower divisions to the Premier League, from a historic FA Cup final run back to the First Division—through every rise and fall, ATACAR has stood alongside them. Because to us, true support means staying through every high and low.
The growth of women’s football deserves to be seen. In recent years, we have steadily invested in the women’s game. Beyond our three-season partnership with Citizen Women’s Team, we actively support 24/7 Women’s Team, Shou Yiu FC, Sham Shui Po Women’s Team, and this season’s new side, Monday IKE. From performance gear to storytelling and exposure, we are committed to creating more possibilities for women’s football.
The spirit of football lives beyond the pitch. Together with OneTwo.hk, we launched the “HONG KONG ALL THE WAY” supporter tee, which has become a staple among Hong Kong fans since 2023. From Asian Cup qualifiers to Mong Kok Stadium and Kai Tak Sports Park, we have stood shoulder to shoulder with supporters and drummers, believing that Hong Kong football will go even further in the near future.
At its core, football development is rooted in grassroots and youth training. Over the years, we have worked closely with football academies—not only providing gear, but also supporting their growth and outreach. Through initiatives such as Keisuke Honda’s Honda 4v4, the West Ham Tour, and Talent ID programs, young players gain exposure to professional football environments abroad, broaden their horizons, and better understand potential career pathways.
At the same time, we stay connected to the community by participating in local events and tournaments, including the Branches of Hope Charity Cup, Food Angel Cup, and Aviation Football Cup. These platforms allow us to give back, inspire participation, and bring the joy of sport to a wider audience.
What ATACAR is today is the result of the past ten years. What we will become in the next ten years will be shaped by every choice, every commitment, and every step we take from here.
We look forward to working with even more local clubs in the future. Because we believe—if enough seeds are planted, deep and wide, local football will one day flourish.